In-Company visit: Cantine Ferrari

With the many wine shops in Milan and the growth of e-commerce, one might think that the whole of the wine world is within arm’s reach. But for a craft so inextricably linked to its territory and its tradition, there is no way to enjoy the full experience without going on the field. With this…

Enriching the customer experience in the wine industry

There is a niche for experimental, innovative wines. Only a niche, though. Almost all wines are made with processes developed decades or centuries ago which changed very little over time. One could therefore think that the wine industry is somehow stale, unchanging. But the speakers we invited reminded us that innovation doesn’t necessarily involve the…

Milano Wine Week – 2019

Nunc est bibendum, let us drink! This has been the motto of the last edition of the Milano Wine Week. After the success of the first edition this year 6 districts of the city have been hosting tastings, masterclasses and forums to spread the wine culture. Many novelties were introduced compared to the 2018 edition,…

Flower Power

At the onset of autumn, as the first few leaves began to turn yellow and the evening breeze dampened and cooled, more than 130 students answered the call of B.Wine. The stars of the evening were three very different Italian wines coming from three very different regions but united by their lovely aromatic nature. Aromas…

B.Wine Gala 2019

  Have you ever wished to be able to sip through some wonderful wine, all dressed up, while seating across the table from the producer, listening to a wine expert’s explanation of what you are drinking? What if all of the previous were to be in a wonderful location, like the breathtaking Castle in Corneliano…

Il Vino tra Storia, Musica e Cultura

Nello stappare una bottiglia, nell’assaggiare un calice al ristorante spesso ci concentriamo sul profumo, sulle intricatezze sensoriali che il vino ci offre. Molto più raro è interessarsi del processo che ha portato ai metodi di produzione utilizzati per la vinificazione. Proprio su questo secondo aspetto si è tenuta la conferenza dello scorso 17 aprile, che…

B.Wine goes to… Vinitaly 2019

Il primo fine settimana di Aprile B.Wine ha preso parte alla manifestazione fieristica più importante in Italia per il mondo del vino. Stiamo parlando proprio di Vinitaly, che per la sua 53esima edizione ha contato ben 125mila visitatori da 145 nazioni, con un aumento del 3% dei buyer esteri accreditati. Oltre all’opportunità di conoscere nuove…

Aperitivi&Co Experience: opinioni, nuovi prodotti e rivisitazioni

Il 25 e 26 marzo B.Wine ha preso parte per la prima volta ad Aperitivi&Co Experience, fiera specialistica del mondo dei corroboranti, amari e digestivi. Appena entrati nello spazio espositivo di via Watt a Milano, dove si svolgeva la manifestazione, si resta immersi nell’atmosfera dei ruggenti anni ’20 americani. Con un bancone ad ogni corner…

World Wine Tour: France

The 14th of March 2014, some friends got together and decided to start a Student Association about Wine. Soon after, B.Wine was born. Little did they know that in just 5 years it would become the largest cultural association in Bocconi, able to fill an entire classroom with students wishing to improve their knowledge about…

50 Sfumature di Champagne

La prima masterclass in collaborazione con Sparkling World ci accompagna bendati alla scoperta del mondo del prodotto enologico più conosciuto al mondo: lo champagne. Le etichette vengono servite coperte, le uniche informazioni fornite sono che ci troviamo davanti a tre Blanc de Blancs, di cui un Cru, un Premier Cru e un Grand Cru. Ma…